Digital Screen Interaction Improvement

Category:

UX Design

Client:

MSU Translation Center

Duration:

3 Months

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Abstract:

This case study explores the content strategy behind creating short-form content on Instagram Reels to promote Michigan State University Pilipino American Student Society's (MSU PASS) cultural night, Halo Halo 2024. We delve into the script, visual elements, and engagement tactics used to ensure the success of the campaign, resulting in the event selling out within hours and raising $3,000 for Save the Children Philippines.

Abstract:

MSU's Translation Center is a recently founded program that ​offer high-quality and affordable translation and interpreting services in over 20 languages across the MSU community and beyond. The Center can provide training, administer language proficiency exams, and develop workshops or classes in specialized topics in a variety of languages. So when I was brought on board my job was to ​Improve usability, appeal, and increase foot traffic.

 

Abstract:

MSU's Translation Center is a recently founded program that ​offer high-quality and affordable translation and interpreting services in over 20 languages across the MSU community and beyond. The Center can provide training, administer language proficiency exams, and develop workshops or classes in specialized topics in a variety of languages. So when I was brought on board my job was to ​Improve usability, appeal, and increase foot traffic.

 

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